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Program Highlights

  • Curriculum includes extensive simulations and experiential learning objectives that allow you to develop demonstrable skills, craft persuasive presentations, negotiate contracts and close the sale.
  • An applied, experiential learning internship or consulting project allows you to work in a real-life setting and demonstrate technical and personal interaction skills.
  • Our specialty studies allow you to tailor your degree to a preferred career path.
  • You will become familiar with marketing functions and processes that deliver customer value, enhance customer relationships and benefit organizations and their stakeholders.
  • Develop advertising campaigns, conduct market research and prepare marketing plans for actual businesses.
  • Optional Specializations
    • Digital Marketing and Advertising Specialty
    • Marketing Technology Specialty
    • Value Chain Specialty

Looking for more info? Get complete program details here.

“Davenport encouraged me and motivated me every step of the way.” - Davenport Student

More than 95% of Davenport students receive some type of financial assistance

Davenport University provides value by offering the third-lowest tuition among all private universities in Michigan. Our team is ready to help you explore sources of financial assistance for which you may qualify.

Explore Your Options

Request Information

Complete the form and we'll contact you.

Submitting this form constitutes your express written consent to receive phone calls and/or text messages from Davenport University at the phone number(s) provided, including a wireless number, regarding furthering your education.

Classes start soon. Start your application today!