Marketing, BBA

Program Highlights

• Curriculum includes extensive simulations and experiential learning objectives that allow you to develop demonstrable skills, craft persuasive presentations, negotiate contracts and close the sale.
• An applied, experiential learning internship or consulting project allows you to work in a real-life setting and demonstrate technical and personal interaction skills.
• Our specialty studies allow you to tailor your degree to a preferred career path.
• You will become familiar with marketing functions and processes that deliver customer value, enhance customer relationships and benefit organizations and their stakeholders.
• Develop advertising campaigns, conduct market research and prepare marketing plans for actual businesses.
• Optional Specializations
  • Digital Marketing and Advertising Specialty
  • Marketing Technology Specialty
  • Value Chain Specialty